Summer sunset

Summer developments in online retail

Entering the waning days of summer 2025, my team at Digital Commerce 360 is now looking ahead to how retail and ecommerce companies are preparing for the 2025 holiday season. Here’s a quick recap with some recent highlights:

  • Amazon Prime Day answered a few questions from the beginning of summer about how shoppers would spend and brands would participate.
  • Prime Day AI use by online shoppers offered a glimpse at this technology’s adoption in 2025.
  • Then, just this past week in the aftermath of its latest earnings report, I broke down how eBay is using AI right now, what it’s trying to achieve.