Category: social media

Some B2B insights on Medium

Posted by – June 27, 2018

The new publication I started on Medium isn’t overflowing with content yet, but I did add a second installment to it, collecting some more insights from my editorial work. This one is called “How to Publish Things That Don’t Fail Miserably (Even in B2B),” and I’m sure much of it sounds obvious, but for anyone who is getting started — or even just looking to re-calibrate their internal compass for success measures and standards, that post represents the top-level pieces of advice I would offer.

New stuff on Medium

Posted by – May 4, 2018

I don’t update the Medium account too often, as anyone who has looked at it would know. Last week, though, I posted a piece called “Please, Never Tell This Story at a Job Interview” that has been burning a hole in the back of my brain for a while. It’s based on some advice that I’ve tossed out in a handful of individual instances. I felt like it could use a full bake.

A ‘consistent Twitter experience’ doesn’t include LinkedIn feeds

Posted by – July 1, 2012

Twitter and LinkedIn both offered blog explanations and spin on Friday about Twitter’s drive to deliver (in the words of Twitter Group Product Manager Michael Sippey) “a consistent set of products and tools.” As it turns out, that goal does not include allowing LinkedIn to populate users’ feeds with tweets that are being pulled from Twitter accounts.

As of Friday, LinkedIn no longer displays tweets. Many users may be grateful for one less redundancy in their daily social media diet. Others will likely be annoyed by the extra step they’re now faced with when they want to use a tweet to start a LinkedIn group discussion. What’s obvious, evident and relevant to everyone, however, is the fact that Twitter is tightening up the reins on how tweets can be displayed.

As Sippey puts it, Twitter wants “developers to be able to build applications that run within Tweets,” not applications for tweets to run in. And there’s an important distinction to be made there.

It’s easy to understand why Twitter would want their content to be displayed and accessed anywhere with a consistent user experience, but the question now becomes how far they will go to restrict feeds and API calls. For instance, how long will Facebook continue to be able to receive tweet updates to users’ statuses? That seems like the most obvious next battleground to me. Or is there some important difference there that I’m missing?