Monday concluded what’s known to many as the Cyber 5, the holiday shopping days that run from Thanksgiving through Cyber Monday. I’ve been fortunate to be working with an extraordinary team at Digital Commerce 360 to cover the records, web traffic and spending.
Here are a few highlights:
- Thanksgiving shoppers set new ecommerce record as growth outpaces 2023
- Black Friday ecommerce sales reach $10.8 billion
- Cyber Weekend ecommerce sales grow 5.8% year over year
- Walmart and others lose Cyber 5 traffic share