The new publication I started on Medium isn’t overflowing with content yet, but I did add a second installment to it, collecting some more insights from my editorial work. This one is called “How to Publish Things That Don’t Fail Miserably (Even in B2B),” and I’m sure much of it sounds obvious, but for anyone who is getting started — or even just looking to re-calibrate their internal compass for success measures and standards, that post represents the top-level pieces of advice I would offer.